Mistakes That Cost Money and Clients
Every successful freelancer made mistakes early on. Here are the 10 most common and how to avoid each one.
1. Charging Too Little
Attracts problem clients, burns you out, sets bad precedent. Research market rates and charge at least the average.
2. No Contract
Define scope, revisions, deadlines, payment terms and IP ownership. A simple one-page contract beats nothing.
3. Accepting Every Project
Specialize. Better to be the expert in "restaurant logos" than "I do everything".
4. No Upfront Payment
Always charge 30-50% before starting. Filters out non-payers and protects you financially.
5. Poor Communication
Respond within 24h. Send progress updates proactively. Confirm details in writing.
6. No Personal Branding
Professional photo, testimonials and case studies differentiate between $500 and $5,000 per project.
7. Ignoring Taxes
Set aside a percentage for taxes. Track income and expenses.
8. Not Diversifying Income
Use multiple platforms (Fiverr, Upwork) plus direct clients.
9. No Set Schedule
Define work hours, dedicated space and routines. Burnout is real among freelancers.
10. Not Asking for Testimonials
After every successful project, ask for a testimonial. Send 2-3 specific questions. Best marketing tool you have.